Universidad de La Sabana, Chía, Cundinamarca, Colombia
Partner: Purdue University, Indiana, United States
“Partnering for Prosocial Digital Campaigns: A Student Exchange and Faculty Collaboration”
The proposed project is a collaboration between the Universidad de La Sabana and Purdue University to facilitate higher education institutional partnerships and innovation in the creative industries. Students will be engaging in workshops, training, and an internship focused on skill and knowledge development in areas of customer requirements, viral media techniques, social media analytics, user-centric design thinking and audience psychographics. This project will engage the academic community through experiential learning opportunities, the generation of real-life creative products between urban Colombian populations and coffee-farmers experiencing climate change, and a research seminar and scholarly publication.